Design in its Purest State

LAB emerges as a space for experimentation. A neutral, essential, and controlled environment conceived to observe design in its purest state. Here, the kitchen is presented without artifice, free from distraction, allowing full focus on the object, the detail, and the process. LAB is a framework designed to explore new models, materials, and solutions—where design takes center stage. It is not about presenting finished outcomes, but about opening processes.

Within this context, GINA35 is introduced as a model that explores a new sensitivity in kitchen design. Its name derives from its defining structural element: 35 mm thick fronts and doors. This dimension establishes the visual and physical identity of the collection and, beyond a measurement, becomes a proportional system. Legs at 7 mm and curved side elements at 10.5 mm maintain mathematical coherence through multiples of 35, resulting in a balanced and harmonious composition that is perceived naturally throughout the whole.

Its language is more organic and fluid, driven by a clear intention to soften the relationship between volume, use, and experience. The kitchen is no longer merely a functional device, but a central piece where proportion, texture, and materiality create a serene and contemporary presence.

The proposal is structured around a central island, conceived as the main element and generator of the project. This volume naturally integrates all functions required for everyday use, offering a generous work surface and a clear, ordered reading of the whole. Each decision responds to a pursuit of synthesis: removing the superfluous to reinforce formal coherence.

A Space to Explore Process

The design of GINA 35 embraces a sober and balanced aesthetic, where function and form develop inseparably. Appliances, storage, and work areas are integrated with precision, resulting in a kitchen perceived as a continuous and coherent volume. The cabinetry, aligned in both geometry and materiality, contributes to a unified reading of the space, conveying order, calm, and formal rigor. This same logic of unity and consistency is maintained throughout, with geometry, materials, and finishes reinforcing a compact and cohesive perception—allowing the kitchen to be understood as a single volume. A composition that expresses clarity, calm, and a refined spatial quality within the LAB environment.

One of the most distinctive aspects of GINA 35 lies in its treatment of form. Its volumes are softened through carefully crafted organic geometry, creating a more approachable and human perception. This character is further enhanced by the use of milled wood—a detail that introduces texture and depth, giving the model a distinct, precise, and recognizable identity.

Material selection plays a fundamental role in defining the project. Materials are chosen not only for their aesthetic value, but for their performance, durability, and response over time. The result is a kitchen that combines resilience, elegance, and a restrained expressiveness—designed to be observed, used, and understood.

LAB is thus defined as a space where design can be observed, understood, and experienced. A place to explore new ways of inhabiting the kitchen through architecture and innovation, where every formal and functional decision is presented with honesty, precision, and a contemporary sensibility.